Sunday, November 2, 2014

Sea Shepherd's Vortex project and Raw for the Oceans.

In 2014 Sea Shepherd Conservation Society has launched a new project, called Vortex, in collaboration with Pharrell Williams and its eco-material company Bionic Yarn and with the Dutch denim brand G-Star Raw. 
This project consists of cleaning the Oceans of plastic debris and transform it into fashion. 

The great difference between this project and the ones carried out by other eco-friendly companies is that it will close the loop of waste by recycling the products at the end of their life cycle and manufacture new ones from them. 

In August the first material result of this project came out: "Raw for the Oceans". It is a G-Star Raw collection of garments made with Bionic Yarn and curated by Pharrell Williams. 



"I love the ocean. It's always been an inspiration to me. How it works, its depth, what it emotes, its relations to the moon, its cycles and the inhabitants of the ocean. You can never know enough. There is so much down there and in there; it's a huge inspiration to me."

-Pharrell Williams 



"Plastic is choking our Oceans and precious marine wildlife at an unprecedented rate. Straws, single-use bags, six-pack rings, drink lids and more are ensnaring marine animals or blocking their digestive systems, killing these magnificent creatures. It's time humanity takes responsibility for our actions and cleans up the mess we've made. We hope this is the first of many meaningful collaborations to come."

-Captain Paul Watson 



Happy life, happy human beings, happy oceans. 

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