In 2014 Sea Shepherd Conservation Society has launched a new project, called Vortex, in collaboration with Pharrell Williams and its eco-material company Bionic Yarn and with the Dutch denim brand G-Star Raw.
This project consists of cleaning the Oceans of plastic debris and transform it into fashion.
The great difference between this project and the ones carried out by other eco-friendly companies is that it will close the loop of waste by recycling the products at the end of their life cycle and manufacture new ones from them.
In August the first material result of this project came out: "Raw for the Oceans". It is a G-Star Raw collection of garments made with Bionic Yarn and curated by Pharrell Williams.
"I love the ocean. It's always been an inspiration to me. How it works, its depth, what it emotes, its relations to the moon, its cycles and the inhabitants of the ocean. You can never know enough. There is so much down there and in there; it's a huge inspiration to me."
-Pharrell Williams
"Plastic is choking our Oceans and precious marine wildlife at an unprecedented rate. Straws, single-use bags, six-pack rings, drink lids and more are ensnaring marine animals or blocking their digestive systems, killing these magnificent creatures. It's time humanity takes responsibility for our actions and cleans up the mess we've made. We hope this is the first of many meaningful collaborations to come."
-Captain Paul Watson
Happy life, happy human beings, happy oceans.
A little bit of history...
In 1977, Captain Paul Watson founded the Earth Force Society, after separating from Greenpeace.
Sea Shepherd Conservation Society was formally incorporated in the United States in 1981.
Both organizations, at the beginning, had a mandate to protect marine mammals and their main goal was shutting down illegal whaling and sealing operations. Later, Sea Shepherd expanded its mission to all marine wildlife.
In 1978, with the help of Cleveland Amory of the Fund for Animals, SSCS bought its first ship, which was named Sea Shepherd. Its first mission was to interfere with the annual killing of baby harp seals in Eastern Canada. During that year, Sea Shepherd also hunted down and rammed the pirate whaler "Sierra" ending its infamous career.
Since then, Sea Shepherd has embarked on over 200 voyages covering many of the world's oceans and defending and saving defenseless marine life all along the way.
The mission of SSCS
The aim of Sea Shepherd is to stop the destruction of the natural habitat and the massacre of the wild species in the world's oceans.
They use direct actions to investigate, document and act to show the world what happens in the oceans.
Sea Shepherd's campaigns are guided by the United Nations World Charter for Nature.
They collaborate with all the international agencies for the law enforcement .
Sea Shepherd adheres to the principles of non-violence during all of its operations and adopted a rule against violence in the protection of the oceans.
They work to obtain cooperation agreements amongst nations to protect the species and the habitats on the basis of the SSCS Mandate.
Campaigns
During over 30 years of activity, SSCS carried on many campaigns:
- dolphins (Grindstop and Taiji)
- Galapagos
- Whales (Leviathan, Migaloo, Musashi, Waltzing Matilda, No Compromise, Ferociuos Isles, Divine Wind)
- Sharks
- Seals
- Red tuna
http://www.seashepherd.org/
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