NAU! optics: fashion and environmentally friendly.

Today my eyeglasses have finally arrived! Yes, I have some eye problems...
Anyway, I couldn't buy a pair of glasses which were not sustainable...! So, I bought them from NAU!, which is an Italian optics with a fixed idea: offering their customers eyeglasses which are full of color, design and respect for the environment. 

They create glasses made from up to 96% recycled plastic. Moreover, in their shops they use recycled materials for the furniture and their bags are reusable for the waste separation. 

The mounting of their glasses and the coloring of their lenses are entrusted only to companies performing a proper waste disposal of these processes and operating respecting the environment. 

It is the first italian brand of optics to have earned the environmental certification "UNI EN ISO 14001", which fixes the requisites for a correct environmental management system. This certification defines the adequate business management system to keep under control the environmental impacts of the activities and to search for an improvement in a coherent, effective and sustainable way. 

NAU! minimized all packages, to reduce waste and unnecessary costs. 

NAU! uses energy derived from renewable sources for the lighting of stores and offices, minimizing the environmental impact even in small things. 

These are my new NAU! glasses! 

H&M. Conscious.

Hennes and Mauritz (H&M) is a Swedish multinational retail-clothing company. The first shop was opened in Västerås in 1947. Nowadays, it exists in 53 countries and as of 2013 employed around 116,000 people. 
H&M is carrying out a campaign called "conscious", based on seven commitments: provide fashion for conscious customers; choose and reward responsible partners; be ethical; be climate smart; reduce, reuse, recycle; use natural resources responsibly; strengthen communities.  

"At H&M, we have set ourselves the challenge

of ultimately making fashion sustainable and 

sustainability fashionable."

Karl-Johan Persson, CEO 

H&M has increased its in-store electricity efficiency by 14% since 2007; 18% of its electricity comes from renewable sources and its goal is 100%; it has its own solar panels, and last year these generated enough energy to supply 145 European households for an entire year. 

In 2013, H&M used 340 million fewer litres of water to make denim; they did 30,000 tests to make sure their products are safe for people and the environment.

They've collected 3,047 tonnes of garments: that's the equivalent of about 15 million t-shirts; they've used the equivalent of 9.5 million plastic bottles of recycled polyester; all their regular shopping bags are made from recycled plastic.

Furthermore, H&M is a defender of human rights, in fact they've adopted the UN Guiding Principles on Business and Human Rights, they teamed up with Civil Rights Defenders to support human rights and equality, 193,000 people were helped with safe drinking water through the sales of H&M Gift Cards, 3,555,687 garments were donated to charitable causes, more than 12,000 additional jobs were created, since 2008 they've helped educate 894,975 workers in Bangladesh and India about their rights and they launched their plan to help their suppliers pay all their workers a fair living wage. 

So, we can buy at H&M knowing that we're not harming the environment or violating someone's rights. 

And I think this is a fundamental thing.