H&M is carrying out a campaign called "conscious", based on seven commitments: provide fashion for conscious customers; choose and reward responsible partners; be ethical; be climate smart; reduce, reuse, recycle; use natural resources responsibly; strengthen communities.
"At H&M, we have set ourselves the challenge
of ultimately making fashion sustainable and
sustainability fashionable."
Karl-Johan Persson, CEO
H&M has increased its in-store electricity efficiency by 14% since 2007; 18% of its electricity comes from renewable sources and its goal is 100%; it has its own solar panels, and last year these generated enough energy to supply 145 European households for an entire year.
In 2013, H&M used 340 million fewer litres of water to make denim; they did 30,000 tests to make sure their products are safe for people and the environment.
They've collected 3,047 tonnes of garments: that's the equivalent of about 15 million t-shirts; they've used the equivalent of 9.5 million plastic bottles of recycled polyester; all their regular shopping bags are made from recycled plastic.
Furthermore, H&M is a defender of human rights, in fact they've adopted the UN Guiding Principles on Business and Human Rights, they teamed up with Civil Rights Defenders to support human rights and equality, 193,000 people were helped with safe drinking water through the sales of H&M Gift Cards, 3,555,687 garments were donated to charitable causes, more than 12,000 additional jobs were created, since 2008 they've helped educate 894,975 workers in Bangladesh and India about their rights and they launched their plan to help their suppliers pay all their workers a fair living wage.
So, we can buy at H&M knowing that we're not harming the environment or violating someone's rights.
And I think this is a fundamental thing.
No comments:
Post a Comment