WWF's mission is building a future in which humanity can live in harmony with nature. WWF focuses its efforts on two broad areas: biodiversity, to make sure that the earth's web of life remains healthy and vibrant for generations to come, focusing on critical places and critical species which are very important for the conservation of our earth's rich biodiversity; footprint, namely to reduce the negative impacts of human activity, to ensure that the natural resources required for life are managed sustainably and equitably.
WWF is currently focusing on Amazon, Arctic, China for a Global Shift, Climate and Energy, Coastal East Africa, Coral Triangle, Forest and Climate, Green Heart of Africa, Heart of Borneo, Living Himalayas, Market Transformation, Smart Fishing and Tigers.
WWF's core values are:
- Be a global organization, independent, multicultural, political but not partisan
- Make use of the best scientific information available to identify and pursue its own goals
- Search for dialogue and avoid unnecessary contrasts
- Create concrete solutions for conservation through the combination of field projects, policy initiatives, capacity building and education
- Involve local communities respecting their aspirations and needs
- Tighten appropriate collaborations with other environmental and political organizations and institutions, governments and public opinion to strengthen the effectiveness of WWF
- Critically evalue the adequacy and the efficacy of its efforts to reach the defined goals and to be a careful steward of funds
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